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Your first activity when contemplating your website design should be to reckon about your marketing objectives and what you need your website to do for you.  

Here are some thoughts to get you thinking about what you want your website to do for you.

Let’s revisit the sales person analogy.  If your website was a sales person what should its sales process be?  How will it engage your customers and make sale?  Treating your website as a salesperson, forces you consider what information and functions your website needs to get you real sales results.  

For a start, you need to arm your ‘online salesperson’ with information to they can appear knowledgeable about the benefits of your products and services.  He needs to be able to succinctly articulate what your business provides and the benefits of your products.

You need your online salesperson, aka your website design and copy,  to acknowledge that customers are different stages of their buying process and therefore have different informational needs.  For example, provide product comparisons for people who haven’t yet chose on the right product, but also provide in depth product information for those who are further advanced in their choice process.

You need people to trust your online salesperson too – so reckon about what you need to do or say on your website to engender trust.  Pre-empt concerns your customers might have and address them in your website copy or FAQs.

Not everyone will buy or engage on their first visit.  Your online salesperson needs to provide a reason to come back.  Constantly updated content gives people reason to return.  If you get them to subscribe to your newsletter you will have an opportunity to keep top of mind.

At some stage in the process, your ‘online salesperson’ needs to question the customer’s name and contact details.  To do this, you usually need to give them the promise of something in return (eg. early notification of specials, a free assessment).  This is a critical point in your sales process.  Now your visitor isn’t anonymous – he has a name and you know how to contact him and have permission to do so. At this point, you can call them an actual ‘lead’.  Yippee.

Once your online sales person has promised something they have to deliver.  They need to follow up on their promise.  If you promised email notifications of sales, make sure you do it.  Take every opportunity to re-engage with them.  That means more opportunities to make a sale.

If you want to sell your products online, at some point you need to facilitate the sale.  Online shopping cart facilities make this simple.  Design your sales process so that it provides a excellent shopping experience. No-one likes waiting in a checkout queue and online shoppers don’t like clunky buy processes.

So as you can see, you can basically write a job description for your website design.

For website designs that deliver real results talk to Jane Davies at Cat and Moose Marketing Solutions and visit the website at www.onlinemarketingbrisbane.net.au or www.catandmoose.com.au

Article Source:http://www.articlesbase.com/online-promotion-articles/does-your-website-deserve-to-be-sacked-1507214.html