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Targeting shoppers where they shop is the simple saver method that encore marketing has perfected. If you had to reckon about places of business that we all patronize on a regular basis, you would most likely come up with a list that included places like grocery stores, gas stations, drug stores, department stores, and restaurants. These places are probably the most likely to be visited routinely by the typical American. Coupons on register tape and even store carts offer the ideal marketing solution. Consumers are personally handed a receipt with every buy and the shopping carts are in constant view throughout an entire shopping event completed by an simple saver. Encore Marketing understands this.

Although advertising in these places is not a new concept, determining an effective way to do so was not so cut and dry. It wasn’t that long ago that we thought it was a fantastic thought to hang a bulletin board upon which people could post flyers and business cards. While this seemed to benefit some, others seemed to get overlooked. After all, a bulletin board is only so huge, and in many cases, the store owner did show preference in which postings stayed and which didn’t. Some businesses would choose that larger was better and would use larger flyers in hopes of getting more attention than the others. Another problem was that of competitors removing postings of others. In the end, this easysaver method did not always work out as well as it could have.

Another method utilized was the showing of business cards in a strategic location. Once again, many of the same problems were noted. The reality was that there needed to be a honest, systematic and easysaver way to advertise in these retail establishments. But at the same time, this advertisement could not infringe on the potential sales of the store, nor could it deface the store with the show of inappropriate signage or promotions.

After years of these near successes, the simple saver expert Encore Marketing is providing an simple way for businesses to reach local customers on a regular basis. By advertising on store register tape, a business has a high probability of his customers seeing the ads. After all, these receipts are placed in the consumer’s hand as they are leaving. This form of advertisement usually results in an increase in sales for the business within a small period of time. It really is an ingenious and cost effective marketing strategy.

Tony LaRue opened a nail and tanning salon last year. Six months ago, he started placing ads on the register tape at the local grocery store. This is a service offered by Simple Saver Encore Marketing. LaRue contends that his sales nearly doubled over the first three-month period of advertising using this method. He says this is the simplest promotional technique he has ever used – in fact, he refers to it as the easysaver system.