Three vital factors for success of TQM in emergency services:
1.Participative management
2.Continuous process improvement
3.Managing Teams

Cost management is critical for the sustained quality emergency services because in any agency resources are main concern especially in case of a nonprofit organization. When you are walking on a tight rope, you can’t afford dancing. The cost management is vital in controlling a nation’s healthcare expenditure.
Emergency services like fire brigade, ambulance and security and rehabilitation are people oriented, the prevention and reduction of human errors at all level are of vital importance. In case of emergency people are in trauma and emotionally charged up, this makes them hard to handle. This means that top priority must be given to human reliability with a set goal of 100 per cent. Progressive movement towards this goal is characterized by emphasis on two “Zs”. The two Zs for human reliability:

1.Zero Error: Emphasis on accuracy
2.Zero Delay: Emphasis on urgency

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Internet marketing is changing the marketing world, and one of the latest and vital trends is using video advertising as part of your online marketing.
So it is an vital trend to utilize video search engine optimization (SEO) as well.

Video SEO is a tactical process of increasing the search engine rankings your video. If no. of visits to the video increased this is in turn increases the number of customers to your website, and your Business will increase dramatically.
Combination of SEO with video can leverage your market and increase your website traffic.

Basic approaches to video optimization

• Video Files Metadata Optimization
• Upload Process
• File Names: Clear naming
• Meta Data: Should be keyword rich
• Transcripts: Concept is vital
• Inbound / Outbound Linking
• Video Length: Should be small length
• Branding: Company Logo, Website name etc
• Rating
• Tell a Friend
• Social Tagging Options

Tips for video search engine optimization:

• Title, Description and Keyword tags are vital
• Anchor text is must
• Use RSS file
• Make a video site map
• Upload, download or embedded should be simple
• Watermark your video with your brand name

Major Players that can support VSEO are

• Youtube.com
• Metacafe.com
• Revver.com
• MySpace Videos
• Vimeo.com
• Dailymotion.com
• Viddler.com
• Yahoo Videos
• Google Videos

Your Video channel should include

Title: It should be your brand or your channel is about

Description

Tags or Keywords

Channel Design: Choose a color similar to your brand look and feel

Brand logo

Layout Properties

Advanced Design Customization: Background image, Logo, Taglines etc

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Viral/Video Internet Marketing is next Generation Marketing.

It is Consumer to consumer Internet Marketing by word of mouth.

Key Steps in Video Marketing:

• Videos Optimization is highly vital.
• Market Your Videos through online and achieve excellent search engine rankings.
• Target your video for right audience.
• Concept plays a key role.
• Need to include simple sharing social media options.

Success Factors in Video Marketing:

• Concept
• Creativity
• Visual Design
• Background Sound
• Consistent flow
• Minimum Timeline
• Choose the right platform to promote
• Identify your audience
• Small ,simple and embeddable

Not to do in Viral Marketing:

• Making your concept too long
• No clear introduction
• Designing a video by expecting results
• Not having valuable information
• Serious and harsh concept

Brands which are successful through Video Marketing:

• Hotmail
• Gmail
• T-Mobile

Viral/Video Internet Marketing can have

• Quick Mechanism
• Consistent Control
• Simple Tracking

Viral/Video Internet marketing can increase

• Brand awareness
• Link Popularity
• Targeted traffic to your website

Key websites to consider in Viral Marketing:
• Blip.tv
• VideoEgg
• Dailymotion
• YouTube
• Veoh
• Google Video
• Grouper
• Jumpcut
• AOL
• Eyespot

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

The term strategic window is the limited periods during which the “fit” between the key requirements of a market and the particular competencies of a firm competing in that market is at an optimum. In this paper we will use VXL Instrument’s case to elaborate the concept.
What is VXL’s Business?

VXL Instruments is enabling companies around the world build a flexible, secure, manageable and cost-efficient IT infrastructure. Its range of thin client devices helps enterprises beat the cycle of desktop obsolescence, free internal resources from non-productive functions, and save millions of dollars that is spent in securing systems. The thin client is a server-centric computing model in which the application software, data, and CPU power resides on a network server rather than on the client computer.VXL Instruments won “Highest IT-Hardware Exporter Award in Non-SSI category” for year 2006-2007.
VXL’s Dilemma

VXL Instruments is leading manufacturer of thin client devices and commands 11% share in global market. Its major chunk of sales comes from export to US and EU. The company is trying to explore new market in India for its thin client devices. Competitors like Wyse and HP offer diverse range of product not only in west but also in India. Therefore, it’s high time that company starts thinking about Indian market.
How to market TC in India?

Company’s products like TC23xx and TC73xx are reliable and cost-effective. The (thin client) TC can help in eradicating various pain in server based computing. It is very useful in case of SME’s (Small and medium scale enterprises) where computing requirements are pretty specific. In case of sectors like hospitality, we need to explore various value unlocking features so that they can charge a premium. The major challenges are following:

1. How to provide maximum utility without making product too much complex?

2. How to convince existing clients to change from stout clients to thin clients?

3. How to market TC in India?

Really the answer of third question will give us a frame work for finding the answers for first two questions.

I will consider VXL a minimum risk taking company. It’s more product centric than customer centric. Therefore, its products are world class but market penetration is not that impressive. Presently, VXL markets its products through client interaction and third party distributors like Priya Limited. This approach reduces marketing expenses but the approach has its own limitations.

In 2005, Mumbai-based distributor Priya Ltd invested $2 million (around Rs 10 crore) in equity in VXL Instruments. The investment was part of the trade finance arrangement that gave VXL $9 million (around Rs 45 crore) aimed at funding its growth.

VXL chalked out expansion plans and a growth strategy with a view to increase its market share of thin client to 25 percent by 2007-2008. It has made inroad in different verticals like ERP, Health, Telecom, Education and Banking with client list including SAP Belgium, Birmingham City Hospital UK, DOT India, British Telecom, IIM Lucknow, IIT Roorkie, Haga Bank Jakarta and HDFC India etc. But presently its market share is much below its target.
Product Awareness & Customer Perception

We can roughly divide the customers into two categories:

* Techno Savvy Customers with financial Muscle: These type of customers, already know about the products (TC) and we need to convince them that thin client is a better option over Stout client. For example Velankani group’s upcoming 5-Star hotel in Electronic City, Bangalore. The Velankani’s are in IT and infrastructure and they are aware about technology and its implementation. According to Mr. R. Shiva Kumar (Manager Information System, Velankani), these types of customers should better be approached when the product is in its embryonic stage. Once they buy stout clients (FC) for their project, they won’t be interested in TC due to switch over cost. Here we need to market TC as a device which will not only reduce the total cost of ownership but also provide simple solution for all comfort requirements.

* Less Techno Savvy with Medium Range Investment Capabilities: These types of customers don’t have their own IT department. They generally play safe and go for the stout client technology being used by other players in their segment. More over they consider their computing needs are minimal and don’t find IT investments much attractive. Here, we need to educate them about various advantage of server based computing and advantage of TC over FC. These types of firms should be approached for providing total solution.

Market Redefinition

Frequently, as markets evolve, the fundamental definition of the market changes in ways which increasingly disqualify some competitors while providing opportunity for the others. The trend towards marketing “system” of products as opposed to individual piece of equipments provides many examples of this phenomenon. We will discuss this point with the help of Docutel case.

Docutel: This manufacturer of automatic teller machine (ATM’s) supplied virtually all the ATM’s in US up to late 1974. In early 1975, Docutel found itself losing its market share to large computer companies such as Burroughs, Honeywell, and IBM as these manufacturers started to look at the banks’ total EFTS (Electronic Fund Transfer System) needs. They offered the bank a package of equipment representing a complete system of which the ATM was only a component. In essence their success can be attributed to the fact that they redefined the market in a way that increasingly appeared to disqualify Docutel as a potential supplier.
Conclusion

Market redefinition is not only limited to the banking industry; similar trends are underway in scientific instrumentation (Steel, Cement, and Aluminium Industries), process control equipments (Siemens, Vesuvius and SMS redefined the market); the machine tool industry, office & household equipment (VXL is already a player) and electronic control gear as some of the other examples. In each case, manufacturers basing their approach on the marketing of individual hardware items are seeing their “strategic window” closing as computer systems producers go in to take advantage of emerging opportunities. HP has capitalized sufficient TC market by virtue of some aggressive M&A. In India companies like HCL Technologies and Satyam are plotting to enter in TC market as a total solution provider. Wipro is also exploring opportunities in SME. We can expect Wipro to venture in this segment, in near future.

As the competition grows SME’s are also becoming lean. Most of firms are following make-to-order philosophy of manufacturing. All these need free flow of materials, information and finances imperative. As the practices are changing, many new applications of networking technology have evolved. Here, we can see a scope for VXL being a consultancy provider and not a mere product manufacturer.

References:

* http://www.vxl.net

* The Windows Embedded Family: An Integrated, Scalable Platform for Building Thin Client Devices(Microsoft)

* Strategic Window: Derek F. Abell(Journal of Marketing)

Written By: Vinaytosh Mishra

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

So it is of three main steps

1. Plotting
2. Researching
3. Implementing

Plotting:

In Search Engine Optimization plotting is the most vital aspect. We need to plot the process according to the customer present Search Engine Optimization strategy.
Plotting is nothing but a complete process of SEO and the strategy which we are going to implement.
It is key primary part to achieve search engine domination.

Plotting primarily includes

• Complete Website Analysis
• Analyzing Keywords
• Analyzing the Competatitors
• Making a Strategy

Researching:

It is one of the key aspects which in turn provide results according to your decisions.
We need to research the set of keywords and we need to research their competition and we need to fix some targeted keywords. Research also includes competition analysis and their targeted customers and the corresponding outcome.

Implementation:

By taking consideration of above plotting options and research reports we can implement the SEO process to achieve target results. But we need to be very careful while implementing this process.
Steps to follow while implementing SEO process

• Regular checking the keyword positions
• Keyword Tracking
• Website Traffic Reporting and Analyzing
• Website Session Tracking

Sometimes we need to change the above strategy according to the competition strategy.
While choosing an Internet Marketing Company for SEO implementation you must be very careful about the above three main steps like

• Plotting
• Researching
• Implementation

A SEO Company need to follow these three main tasks.

Your marketing company should adopt these steps to achieve excellent rankings in the search engines.
Every step is very vital while implementing Search Engine Optimization process. So we need to monitor each and every step to have long term results for your Business.
But we should not expect overnight results. We should implement it and we need to have patience for the results.

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

In the 3 M’s of Business model Marketing play a key role.

3M’s are Money,Management,Marketing

Buying and Selling of and exchannge of goods for an agreed amount.

Marketing is the promotion of products oe service especially advertising and branding.

The 4 P’s of Marketing are

* Product
* Price
* Place
* Promotion

Marketing can be classified as 3C model also

* Customer
* Company
* Competitor

3 conceptions of marketing are

Production concept
Selling concept
Marketing concept

Small Term Factors in Marketing System are

Product
Place
Price
Promotion

Long Term Factors in Marketing System are

Technological
Legal
Cultural
Economic

Different Components of a Marketing Plot:

1. Market Research/Analysis
2. Marketing Objectives/Goals
3. Marketing Mix/Strategy
4. Marketing Budget
5. Market Monitoring and Evaluating
6. Plot Check List

Types of Marketing:

Internet Marketing
Offline Marketing
Word of Mouth Marketing
Guriall Marketing
Email Marketing
Viral Marketing
Print Advertising
Direct Mail
TV and Radio
Organic Search
Pay Per Click
Social Media Marketing
Banner Advertising
Network Marketing
Services Marketing
Evangelism Marketing
Relationship Marketing
Experiential Marketing
Mobile Marketing

New Media Marketing types:

• Internet
• Mobile phones
• IPODS
• PDAS

TYPES OF MARKETING RESEARCH

Exploratory Research : better understanding of the problem dimensions.
Descriptive Research : general understanding of the marketing problem
Causal Research : used to identify cause-and-effect relationship.

Top Marketing Rules:

Rules are Meant to be Broken if needed
Marketing Must Result in Sales and growth
Be unique
Keep a deadline

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Complex images look fantastic on well-printed letterheads, but logo designs like this never survive in small-space press advertisements or on promotional goods. If you want to be recognized instantly, avoid too much detail.

Avoid complicated themes

Your customers will not take the time to interpret or decode a complicated subject, theme or pun. Don’t waste their time or yours with a challenging logo design.

If you have an unusual name…

If you have an unusual name, this will prove memorable by itself, so don’t confuse the issue with a complex logo design.

If you have a common or not so memorable name…

(Assuming you don’t wish to change it!) Bring it to life with a highly distinctive symbol or typographic treatment.

Brand values

Really communicate with your customers by defining your core proposition to them and ensure your logo design expresses these values clearly.

Key rules for Logo Design:

1. Avoid using dark colors , dull colors.
2. You logo design should be simple and clear.
3. Logo should be simple to descrice.
4. Logo should be recognizable and memorable.
5. Don’t use more than three colors.
6. Don’t use cliparts.
7. Don’t use more than two fonts.
8. Make sure your logo should be scalable.
9. Logo should be conceptwise balanced.
10. Choose your target audiance a start designing concept.

Logo Design process:

1. Clarify about Your Company and your target audience – The Creative Brief.

2. Choose some sample Logos you liked from other brands.

3. Prepare different options

4. Prepare different color combinations

5.Revise it again and again.

4. Approve Your Final Logo Design.

A excellent Corporate Identity (Logo) can stand life long for a brand.

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Link Building Thoughts:

1. First Set a clear goal
2. Make sure your website has keyword reach content telling that your website is worth linking.
3. Determine your target authority websites to link.
4. Make a quality link partner

Fastest ways to have better inbound links:
• Link Exchange with link partners
• Forum Participation
• Blog Participation
• Article Writing & Submission
• Directory Listings
• Classified Ads
• Press Releases

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

It is nothing but Internet marketing.

If you have a website newly made or renovation of existing website you require to be make a note to all the customers and end users that you started a new service, new strategy or new improvements.

It’s a very time taking and it will take lot of efforts in process to intimate to the know people.

Situation analysis à Objectives à Strategies à Tactics à Actions à Control

Before starting with internet marketing analyze the situation and make it innovative than others and plot according to the situation and always compete with the competitors and knowing about their concepts and analysis about the present market. Always keep an eye on client requirements to improve the process of clients business with the business what you already in.

Situation analysis

1. Where are we now
2. Customer insight
3. Brand perception
4. Internal capabilities

After analyzing the situation you will have to set an objective.

Objective means what you have to do by this situation

what we will get by going with this situation and how we will improve the objective by analyzing the situation.

Objective contains 4S model

Serve (Customer Satisfaction and targets ) à Sizzle(site stickiness and visit duration) à Speak (speak to no. of existing customers) à Save (Qualified efficiency gains)

After analyzing the objective set the strategies of phases,

In internet marketing à we have some set of predefined phases they are

Re define and Refine plot à Action àEvaluate

In each phase of you strategies you have to take care of all the above three steps weather you are in right track with your business.

Tactics : Knowing the tactics plays key role in internet marketing one should have keen observation of competitors and knowing them in advance and keep a excellent innovative tactics on them.

Tactics include

1. responsibilities and structures
2. Internal resources and skills
3. External agencies

Action : Act according to the people who are following you business and whom you are followed.

Action includes

1. E-marketing mix
2. Social networking
3. E- campaign

Control – keep a over all control on the business of what you are doing with proper prospective and objective.

Control includes

1. Targeting , segmentation, positioning , integration , Tools ( web functionality email, newletters etc)

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Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Internet marketing can do…

• To generate worldwide internet presence of a company or an organization.
• It can give exposure to the outside corporate world.
• It can generate sales leads
• It can give quick response and information request to the potential buyers.
• To build a confidence to the customer

Top phases in Internet marketing:

First know who your customer is and what is your offer?

Phase 1: Research your Market
Phase 2: Prepare an Analysis
Phase 3: Prepare a Strategy
Phase 4: Monitor your performance

Importance of Internet Marketing:

• Home potential buyers will always use internet to buys product.
• Buyer can have a clear visual pictures and description about your product or service
• Instant buy transaction is simple.
• Reference to your website is simple.
• It will impact productivity of your company
• It can increase your Brand Identity

Key necessary steps to have success in Internet marketing:

1.Web ApplicationRelated :
• Website with simple navigation systems
• Excellent Quality Content
• Clear User Interface
• Content management System
• Web based customer support
• Live chat application
• Secure transaction support
• Affiliate and reseller marketing system
• Landing Page
• Forum / Message board

2.Multimedia Online marketing collaterals
• Video & Audio explanation of your product or service
• Banners and skyscraper advertising
• Pop up ads
• Pay Per Click Advertising
• Opt-in newsletter service
• Link exchange program

Four vital factors can influence your Internet marketing Success:
• Density
• Proximity
• Saturation
• Depth

Where you need to spend your money in Internet marketing:
Best key players are

• Google Adwords , Google Adsense , Google base , Google Catalogs
• Yahoo Search Marketing , Yahoo Stores,
• MSN Search beta
• Next-Tag
• LookSmart
• Business.com

Tips for your Internet Marketing Campaign:
Consider Google Adwords
• Target right Audiences
• Research your keywords
• Test multiple ads one by one
• Include targeted keywords in your ads
• Drive traffic to relevant Landing Page

Written by

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com